Lei Jun Addresses Xiaomi’s Car-Making Advantages and Concerns Ahead of Xiaomi SU7 Launch

Xiaomi’s CEO Shares Insights on Smart Technology and Potential Sales Challenges

In a recent video posted on his personal Weibo account, Lei Jun, the founder, chairman, and CEO of Xiaomi, addressed netizens’ concerns regarding Xiaomi’s entry into the automotive industry and the upcoming launch of the Xiaomi SU7. Lei Jun highlighted Xiaomi’s strengths in smart technology and expressed his worries about potential sales challenges.

Xiaomi’s Advantages in Smart Technology

Lei Jun emphasized that “smart technology is the soul of a car,” and Xiaomi, as a leading technology company and one of the top three smartphone manufacturers globally, possesses a significant advantage in this area. He elaborated on Xiaomi’s expertise in consumer electronics, operating systems, chips, and AI, all of which surpass those of traditional car manufacturers.

“Traditional car companies will have a hard time catching up with Xiaomi,” Lei Jun asserted. He provided examples of smart cockpits and intelligent driving systems, where many car manufacturers rely on suppliers’ solutions. While acknowledging the challenges and significant investment required for in-house development, Lei Jun stressed the resulting advantages.

“Only by continuously updating and iterating on smart systems can we deliver the best and latest technology to consumers,” he explained. “The lifecycle of a car is long, and only through self-development can we truly achieve iterative upgrades.”

Lei Jun further emphasized the importance of choosing an intelligent electric car based on a company’s smart technology capabilities. “You need to believe that the brand has the ability and determination to continuously improve its smart technology. From this perspective, Xiaomi is definitely one of the best car manufacturers in the world,” he stated.

Concerns Regarding Xiaomi SU7 Sales

Addressing the imminent launch of the Xiaomi SU7, Lei Jun expressed his primary concern as “the insufficient number of sales stores and reception capacity, which could lead to a suboptimal customer experience.”

He also acknowledged the current competitive landscape and the critical舆论环境 (public opinion environment). “We have put a lot of heart and soul into the Xiaomi SU7,” Lei Jun said. “So, I once again恳请大家 (earnestly ask everyone) that if you think it’s good, please encourage us. If you don’t like it, please also tell us, and we will listen carefully and strive to improve. So, please be kind when you criticize.”

Background and Significance

Xiaomi’s entry into the automotive industry marks a significant step in the company’s diversification strategy. With its expertise in smart technology and consumer electronics, Xiaomi aims to revolutionize the automotive experience by integrating cutting-edge technology into its vehicles.

The Xiaomi SU7, the company’s first mass-produced electric car, is highly anticipated and is expected to set new benchmarks in the industry. Lei Jun’s recent video highlights Xiaomi’s confidence in its product and its commitment to providing a superior customer experience.

However, as Lei Jun acknowledges, the company faces challenges in terms of sales and marketing, particularly in establishing a robust sales network and effectively managing customer expectations. Addressing these concerns will be crucial for Xiaomi’s success in the competitive automotive market.

Overall, Lei Jun’s remarks provide valuable insights into Xiaomi’s approach to car-making and the company’s aspirations in this emerging sector. The Xiaomi SU7 launch is a pivotal moment for Xiaomi, and the company’s ability to navigate the challenges and capitalize on its strengths will determine its long-term success in the automotive industry.